Policies

Privacy Policy

Baca dalam Bahasa Malaysia

Effective date: 19 October 2026

PIAU KEE Live & Frozen Seafoods Sdn. Bhd. (Company No. 573426-V) (“PIAU KEE”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit our website at https://piaukee.com.my or communicate or conduct business with us.

We handle personal data in accordance with the Personal Data Protection Act 2010 of Malaysia (Act 709), as amended, and other applicable data protection requirements.

1. Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

  • Contact information: Your name, email address, telephone number, company name and business address.
  • Enquiry and communication information: Information you provide when contacting us through website contact forms, WhatsApp, email, telephone or other communication channels, including enquiries about our products and services.
  • Business transaction information: Where you place orders or conduct business with us outside our website, we may collect relevant contact details, delivery addresses, order details and correspondence necessary to manage the transaction and our business relationship.
  • Job applicant information: Our website does not accept job applications. If you apply for a position through recruitment platforms such as Indeed or JobStreet, we may receive the information you submit through those platforms, subject to the applicable privacy policies and arrangements.
  • Technical and website usage information: Information such as your IP address, browser type, device information, pages visited and interactions with our website, where collected through analytics tools, cookies or similar technologies.

Our website is a product catalogue and information platform. It does not provide online checkout or payment processing.

2. How We Collect Personal Data

We may collect personal data directly from you when you:

  • Submit an enquiry through a contact form on our website.
  • Contact us through WhatsApp, email, telephone or other communication channels.
  • Request information about our products or services.
  • Place orders or conduct business with us through channels outside our website.
  • Provide information in person or through other business communications.
  • Apply for a position through a recruitment platform from which we receive your application information.

We may also collect technical and website usage information automatically through analytics tools and similar technologies when you visit our website.

Where we request personal data, we will indicate, where appropriate, whether the information is necessary for us to respond to your enquiry or provide the requested information or services. If you do not provide information necessary for these purposes, we may be unable to respond to your enquiry or proceed with the relevant business transaction.

3. Purposes of Processing Personal Data

We may collect and process your personal data for the following purposes:

  • To respond to enquiries and provide information about our seafood products and services.
  • To communicate with customers, prospective customers, suppliers and business partners.
  • To manage business relationships and transactions conducted outside our website, including order coordination and delivery arrangements where applicable.
  • To receive, review and respond to job applications submitted through recruitment platforms.
  • To operate, maintain, improve and secure our website.
  • To analyse website traffic, search performance, visitor interactions and website usage.
  • To comply with applicable legal, regulatory and reporting requirements.
  • To establish, exercise or defend legal claims where necessary.

We will process your personal data for these purposes and for purposes directly related to them, in accordance with applicable data protection laws.

4. Disclosure of Personal Data

We do not sell your personal data.

Where necessary for the purposes described in this Privacy Policy, we may disclose personal data to the following categories of recipients:

  • Website hosting providers, website maintenance providers and technical support providers.
  • Website analytics providers, including Google Analytics.
  • Search performance service providers, including Google Search Console, where relevant to website performance monitoring.
  • Delivery, logistics or other business service providers, where relevant to transactions conducted outside our website.
  • Professional advisers, auditors and other service providers who assist in operating our business.
  • Government authorities, regulators, law enforcement agencies or other parties where disclosure is required or permitted by applicable law.

We take reasonable steps to ensure that personal data disclosed to service providers is handled appropriately and protected in accordance with applicable requirements.

5. Cookies, Analytics and Search Performance

Our website uses or may use cookies and similar technologies to support website functionality and understand how visitors use our website.

Google Analytics: We use Google Analytics to analyse website traffic, visitor interactions and usage patterns, such as the pages visited and how visitors interact with website content. Depending on the configuration, this service may collect technical information such as IP address, device and browser information, and online identifiers. Google may process information collected through this service on servers located outside Malaysia.

Google Search Console: We use Google Search Console to monitor our website's performance in Google Search, including search visibility, search queries and search performance information. It is distinct from Google Analytics and is primarily used to monitor search performance rather than track individual visitors' behaviour across the website.

You can manage or delete cookies through your browser settings. Disabling certain cookies may affect some website functionality. Browser settings may not control every form of data collection by third-party services.

Where required by applicable law, we will provide appropriate information and choices regarding the use of cookies and similar technologies.

6. Security of Personal Data

We take reasonable practical and technical measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction.

Access to personal data should be limited to individuals and service providers who reasonably require it for legitimate business purposes. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

7. Personal Data Breaches

If we become aware of a personal data breach, we will assess the incident and take appropriate steps to contain and address it. We will notify the Personal Data Protection Commissioner and affected individuals where required by applicable Malaysian data protection laws and within the applicable timeframes.

8. Retention of Personal Data

We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, maintain relevant business records and comply with applicable legal or regulatory requirements.

Retention periods may vary depending on the nature of the information and the relevant business or legal requirements. When personal data is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it, as appropriate.

9. Overseas Transfers of Personal Data

Some of our service providers, including providers of website analytics or other online services, may process or store information outside Malaysia.

Where personal data is transferred outside Malaysia, we will take the steps required to ensure that the transfer complies with applicable Malaysian data protection laws.

10. Your Rights and Choices

Subject to applicable laws and requirements, you may have the right to:

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate, incomplete or outdated personal data.
  • Withdraw your consent to the processing of your personal data where the processing is based on consent.
  • Request that we cease or not begin processing your personal data for direct marketing purposes.
  • Request the transmission of your personal data to another data controller, where applicable and subject to the relevant legal and technical requirements.

You may contact us using the details in Section 12 to exercise your rights or raise concerns about the handling of your personal data.

We may need to verify your identity before processing a request. Requests will be handled in accordance with applicable laws, including any relevant legal exceptions and requirements.

11. Children's Privacy and Changes to This Policy

Children's privacy: Our website is intended for a general business audience and is not specifically directed at children under the age of 18. We do not knowingly seek to collect personal data from children through our website.

Changes to this Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality or applicable legal requirements. Any updated version will be published on this page with a revised effective date. We encourage visitors to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to make a request concerning your personal data, please contact us using the details below.

PIAU KEE Live & Frozen Seafoods Sdn. Bhd.
Company No.: 573426-V
Attention: Privacy Contact
Lot 6, Jalan 10, Off Jalan Kuari, Kampung Cheras Baru, 56100 Kuala Lumpur, Malaysia

Telephone: +603 4293 8888
Fax: +603 4293 1888
Email: info@piaukee.com
Website: https://piaukee.com.my