Vision
To be the market leader in the Frozen Food Industry
Since the 70′s, PIAU KEE has supplied the freshest seafood available to customers around Klang Valley. Starting small as a fishmonger in Central Market, the PIAU KEE business has steadily prospered into a 2.0-acre facility in Cheras, Kuala Lumpur servicing the nationwide food industry.
Through the years, one quality remains constant: Our enduring passion to supply only the freshest catch of the day. If it is not fresh, firm and gleaming straight off the source, it will not make the parade on PIAU KEE’s stall.
It is our firm belief that the best surpasses the biggest. Since the early days, PIAU KEE has strived to consistently give the best to customers, comprising of well-known 5 star hotels, airline caterers, fast food chains and famous restaurants. This prompted them to return for future orders, eventually winning over a string of loyal customers.
With years of quality experience, we understand all our customers’ needs in various industries.
This tradition of quality remains the essence of PIAU KEE operations: Quality in sourcing products, Quality in maintaining freshness of products and Quality in service.
To be the market leader in the Frozen Food Industry
At PIAU KEE, we instil shared corporate values at every level of our organisation by fostering a spirit of progressiveness, motivation and dedication.
Delivering quality products and dependable service that meet our customers' needs.
Upholding applicable statutory, regulatory and quality requirements.
Enhancing our processes and quality management systems to maintain consistent standards.
Renowned as a pioneer for setting quality benchmarks in the seafood category. Where once consumers shopped for off-the-shelf seafood at their local wet markets, PK Froz is creating a unique demand for fresh, hygienic frozen seafood. Targeting local and international export markets, PK Froz aims to reshape seafood consumer habits through continued quality delivery.
Specialising in import of frozen and fresh vegetables and dairy products. Green Master boasts an impressive clientele in the airline industry and fast-food chain catering. With years of diversified expertise varying from trading, managing, finance to processing, Green Master remains one of the most reputable names in the frozen food industry.
Bringing quality seafood closer to consumers, PIAU KEE Retail & Seafood Hamper combines the group's seafood expertise with convenient retail offerings and thoughtfully curated seafood hampers. With a commitment to freshness, quality and customer satisfaction, it aims to make quality seafood accessible for everyday enjoyment, special occasions and meaningful gifting.
The companies that make up the PIAU KEE Group.
Trading, Distribution and Processing of Frozen Products
Operator of Seafood Retails Market
Manufacturing & Processing
Trading, Distribution of Live Seafoods
The founder of PIAU KEE, Cheah experienced first-hand the rigorous demands of the seafood supply industry when he worked as a fisherman during his teenage years. The years spent in rough seas honed his eye for quality and freshness in seafood. It was then natural that after the prompting from a friend, Cheah ventured into seafood trading. Though encountering numerous initial obstacles, he persevered and started discerning value-based service and delivery which customers sought. This winning mindset eventually set the foundation for the PIAU KEE corporate culture in years to come.
Chairman
An unparalleled industry expert, boasting more than 30 years of experience. Years of working closely with some of the industry’s top names have qualified him as a prolific expert in seafood retail. Widely renowned as one of the shrewdest and most astute business minds in the industry, he is bestowed with the knack for expanding simple businesses into profit-making ventures. A quintessential guardian of the brand, Alan continuously ensures PIAU KEE’s values and heritage is upheld through strategic business vision and long-term growth.
Managing Director
Gifted with an outstanding mind for innovation, he masterminded PIAU KEE’s diversification from trading to manufacturing, and from frozen to processed seafood. He is also widely credited as one of the main driving forces behind PIAU KEE’s ascension from a modest Central Market stall into a multi-million seafood industry leader. True to PIAU KEE’s dedication to quality, he has led the corporation to numerous accolades such as the esteemed ISO, HACCP and HALAL certifications.
Executive Director
Whether you're sourcing for a restaurant, hotel, airline, retailer or food business, our team is ready to help you find the right seafood solution.